Pumpkin Spice Latte release with new flavors and cozy grocery options

Starbucks is rolling out the pumpkin spice latte release earlier than ever, blending nostalgia with new seasonal flavors that set the tone for fall.

Starbucks pumpkin spice latte release 2025 / Image Credit: PDP

Pumpkin spice latte release is stirring up delight as Starbucks prepares to usher in early autumn vibes. This year, fans don’t have to wait for cooler weather, Starbucks is unveiling its much-loved Pumpkin Spice Latte in stores starting August 26, 2025.

From the moment early August rolled around, grocery store shelves began brimming with pumpkin-themed treats. Ready-to-drink Pumpkin Spice Frappuccino bottles, flavored coffee grounds, and even seasonal creamers were already available for at-home coffee lovers.

It’s been 20 years since the drink that turned into a seasonal favorite first made autumn feel complete for so many people. The classic latte returns alongside fan favorites like Pumpkin Cream Cold Brew and Iced Pumpkin Cream Chai. One of the new highlights is the Pecan Cortado, a rich espresso drink with a hint of pecan sweetness, along with Italian Sausage Egg Bites—savory, satisfying, and a surprisingly good match for the cozy flavors of fall.

Starbucks pumpkin Spice Latte release / Image Credit: Wikimedia

Why the early debut? It ties into what brands call “Summerween,” a growing trend of celebrating Halloween vibes before fall officially begins. By bringing pumpkin everything to stores weeks in advance, Starbucks taps into early comfort cravings when daylight is still long and the air doesn’t hint at sweater weather yet.

Marketing experts at Florida State University highlight how much buzz the PSL generates each year. When Starbucks brought back the Pumpkin Spice Latte in 2024, visits to its stores rose by almost a quarter during the first week alone. It’s not just a drink—it’s a pop-culture moment, a ritual for many, and a major win for seasonal marketing.

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And though pumpkin flavor remains beloved, some regions are shifting toward alternatives. In Texas, for example, pecan-flavored goodies overtook pumpkin as the top fall treat preference—though nationally, PSL continues to dominate search interest and fan devotion.

All this tells a bigger story: the pumpkin spice latte release isn’t just about coffee. It's a symbol of seasonal nostalgia, early autumn joy, and shared rituals, whether you're sipping in-store or crafting your own at home with grocery-shop pumpkin-flavored finds.